Iris and Pozible – Crowdfunding Works
by Simone Stevenson
Crowd-funding? Please, restrain your enthusiasm and form an orderly queue. As banal as the subject matter might appear on first encounter, crowd-funding actually appears to deliver what it promises – a legitimate opportunity to raise much needed funds for your creative baby, without relinquishing your creative control (and dignity).
In lieu of conducting actual research with statistics and shit (boring), Melting Pot has instead gone straight to the horse’s mouth to find out if this deal is actually as good as it sounds. Meaning we’ve located an upcoming local artist, Richelle Boer of Iris, who has successfully used the crowd-funding platform, Pozible, and mined her shamelessly for information.
In short, crowd-funding platforms such as Pozible allow an artist to offer an exchange of goods in return for donations, which go toward funding their creative project. The artist can offer a range of offers, from as little as $15 (1.5 pints of beer) to thousands of dollars (dream big). The beauty of this is that some of the rewards to donators can be stuff you were you going to pay for anyway, like free tickets to an upcoming gig or a free digital download. Obviously you will need to put yourself out in order to inspire the larger donations. For example, Richelle has offered some pretty sweet deals, like a song writing session, a cameo in her music video for all the show ponies out there, music lessons and hand-written lyric diaries. Beats stacking shelves or telemarketing if you ask us.
In the past, Melbournian singer-songwriter Richelle has performed under her own name, but felt a shift in musical direction warranted a new moniker under which to perform, and thus Iris was born. Melting Pot was lucky enough to be given the privilege of listening to couple of Iris’s ‘work in progress’ demos from the upcoming Between Dreaming and Daylight. Whilst Iris’s sound employs the trademark intricate layering and steady build of key influences Imogen Heap and The Art of Sleeping, Iris uses these techniques to create an honest, organic sound which somehow manages to sound both simple and complex at the same time.
Throughout our discussion, Richelle exuded a genuine passion for her music and the creative community. Listening to even the unfinished demos, it is easy to see her musical vision is deserving of the time and resources being raised through Iris’s crowd-funding campaign. Which is perhaps one of the reasons that Richelle reached her minimum target of $8,000 halfway through her allotted campaign time.
We asked Richelle if she had any pearls of wisdom for people considering jumping on the crowd-funding bandwagon, and she’s given us the following tips:
Get a good video for your page. It helps people get to know you on a more personal level and get a feel for what your project is about (You should see the Iris video, it’s a cracker).
Make sure what you’re offering your fans in return for their donations is good value for money. No one wants your collection of 100% Hits from the nineties.
Wait until you have built up a decent fan base (or a small but extremely wealthy one).
Make sure your funders feel the love – keep them involved with updates, thank them personally and be good to your word.
A good news story can’t come without a warning though – if you don’t raise your set minimum target, you don’t get to keep any of the money raised. The idea is to keep you honest and encourage you to actively promote your project – if you succeed, Pozible also succeeds by default, letting them keep the opportunity alive for others.
So is this is actually a good idea? Melting Pot isn’t anything if it isn’t diligent in its pursuit of the truth – not diligent enough to conduct actual research with statistics and shit, because hey, who wants to read that (yawn). It certainly seems to work – for those of you who don’t relish the idea of relinquishing your identity, creative control and dignity to the devil/record company/X-Factor, Pozible may be the ticket.
Iris’s Pozible campaign has finished, oh no! But we’re pleased to report that it was a resounding success. You can still check out the project over at her Pozible page.
The views expressed in this article are the views of the author and not necessarily the views of Melting Pot.